The Power of Habit
by Charles Duhigg
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In "The Power of Habit", award-winning "New York Times" business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, "The Power of Habit" contains an exhilarating argument: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Andrea de Giorgio's Review

Andrea de GiorgioAndrea de Giorgio wrote a review
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The Power of Habit – A book that explains how we can detect our habits in order to build better ones. All the theory is based on scientific research on several habit-based behaviors, such as smoking, drinking or simply as general routine, that has led to the same conclusions: Habits can be changed. I hope you have a lot of patience and the ability to compile lists, because it’s all based on identifying the cue that starts a certain habit and the reward that we get from it, then the “trick” consists of creating a new routine with a similar reward that is consciously performed when the cue manifests. It’s surely a powerful tool and it’s worth learning how to apply it, even though it probably won’t be that easy!
Andrea de GiorgioAndrea de Giorgio wrote a review
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The Power of Habit – A book that explains how we can detect our habits in order to build better ones. All the theory is based on scientific research on several habit-based behaviors, such as smoking, drinking or simply as general routine, that has led to the same conclusions: Habits can be changed. I hope you have a lot of patience and the ability to compile lists, because it’s all based on identifying the cue that starts a certain habit and the reward that we get from it, then the “trick” consists of creating a new routine with a similar reward that is consciously performed when the cue manifests. It’s surely a powerful tool and it’s worth learning how to apply it, even though it probably won’t be that easy!