Copywriting by Mark Shaw
Copywriting by Mark Shaw
Copywriting by Mark Shaw
Copywriting by Mark Shaw

Copywriting

Successful Writing for Design, Advertising and Marketing
by Mark Shaw
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Description
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, "Copywriting, Second Edition" takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
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About this Edition

Language

English

Publication Date

Oct 22, 2012

Format

Paperback

Number of Pages

240

ISBN

9781780670003

ISBN-13

9781780670003