Due to the popularity of Lee Kang-in, the next generation Korean soccer star, Paris Saint-Germain (PSG), a French professional soccer team, has become a hot topic by wearing the "Korean uniform" for the first time in the club's history.
PSG wore white away uniforms marked in Korean in the 14th round match of the 2023-2024 French Ligue 1 against Le Havre at the Stade Ocean in Le Havre, France on the 3rd (local time) and won 2-0. won.
Not only Lee Kang-in, who started as a starter and played until the end of the game, but also world-class striker Kylian Mbappe had their Korean names engraved on their uniforms.
This is the first time in the club's history that PSG players played an official game wearing Korean uniforms.
The reason PSG, which is based in Paris, France, wore Korean uniforms in official games was prepared as a service for Korean fans, which increased rapidly after Lee Kang-in joined this season.
According to PSG, after the signing of Lee Kang-in, the number of Korean fans watching PSG games at their home stadium, Parc des Princes, increased by 20%.
Additionally, the number of Korean followers on PSG's social network service (SNS) X (formerly Twitter) increased by 22,000, and the number of followers on Naver increased by more than 35,000.
PSG said, “Interest from fans from the ‘Land of the Morning Calm’ has increased.”
I can't even buy a uniform because I don't have one. Even though it costs well over 200,000 won in Hanwha, the uniform with Lee Kang-in's name on it is competing for first place in sales along with the uniform of Mbappe, the club's biggest star.
Additionally, the number of Korean tourists visiting Paris, France to watch Lee Kang-in play has increased.
Due to the Lee Kang-in effect, Korea has become PSG's second largest market after France and the United States.
PSG recruited Lee Kang-in from Mallorca (Spain) last summer for a transfer fee of 22 million euros (approximately 31.1 billion won), and it is providing much more benefits than that in commercial aspects such as uniform sales.
The performance is also impressive. Lee Kang-in, who has quickly established himself as a starter in the team, has recorded 2 goals and 1 assist in 11 official games this season.
Although he was absent for the beginning of the season due to his injury and the Asian Games in Hangzhou, he has been increasing his offensive points since his return.
His team PSG is also leading the league (33 points). 슬롯사이트