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Promotions covered 199.9 million euros and advertising 148 million euros out of marketing costs of 422.8 million euros. The rest consisted of 50.6 million euros in alliance costs and 4.3 million euros in sponsorship costs.
The increase in marketing spending comes even as the DGOJ seeks to further tighten its already strict advertising restrictions in 2023, expanding them to lottery tickets.
The controversial 2020 Royal Commercial Communications Act banned sponsorship deals with operators. Advertisements on TV, radio and YouTube were also restricted from 1 a.m. to 5 a.m. Across social media platforms, operators in Spain can only share ads with their followers.
The marketing restrictions have come as part of Spain's broader push to tighten its responsible gambling measures. These have faced fierce opposition from the industry, with Spain's online business association JDigital highlighting that Spain already has one of the strictest regulatory regimes in Europe.
In March 2023, Spain's Council of Ministers approved more than 30 youth-focused measures, including defining a player at risk as one with a net loss of €600 (€200 if he is under 25) for three consecutive weeks. 안전 토토사이트
Businesses are now required to send not only a monthly summary of their gaming activities, but also a message to warn at-risk individuals if any potentially harmful behavior is detected. Users in this category are also not allowed to use credit cards for gambling spending.